More on who we are and what we do
The Sporting Group is one of the world’s leading names in sports betting technology and trading. The Group employs almost 300 staff, predominately at its central London HQ, and has two principal divisions – a B2C operation, the pre-eminent sports spread betting company, and a rapidly growing B2B operation which supplies real-time pricing and sports trading capabilities to sportsbooks around the globe. In early 2015 a private strategic investor purchased the Group from its previous owners, HgCapital.
The pioneer of sports spread betting, Sporting Index was founded in 1992 – with just five members of staff and 50 clients in the UK. It has been at the forefront of the sports betting industry ever since.
Sporting Index’s B2C business continues to grow in the face of a fiercely competitive online betting market. The company offers spread bets on a wide variety of sports, on political and showbiz events, as well as a portfolio of unique virtual games and a online casino. Clients transact 24/7 via its mobile phone applications, websites and a voice telephony service. Sporting Index prides itself on striving to deliver an unrivalled level of customer service.
Sporting Index is authorised and regulated in the UK by the Financial Conduct Authority and the Gambling Commission.
What is spread betting?
Spread betting on sport has been around for over 25 years. It traces its roots back to the trading of financial assets – be that currencies, equities or commodities – and hence shares much of the jargon, such as “buy” and “sell” or “long” and “short”. Instead of trading markets based on an underlying financial asset, Sporting Index make markets in what you might call a new asset class – what happens in a sports fixture. So while the financial markets trade the FTSE index or the price of gold, Sporting Index trade the number of goals in a football match or the number of runs a batsman will score in a cricket innings.
As a pioneer of in-play betting, trading expertise is at the heart of our business. Sporting Solutions supplies Sporting Index with the models and traders that have made it a world-leading operator since 1992.
The Sporting Solutions team has an unparalleled combination of trading and technical experience. Our products have been developed by traders for traders, are technically robust, rapid to implement, easy to integrate, and intuitive to use.
Our approach is fundamentally different from others in the market. Uniquely we combine trading and technology to deliv er a best-of-breed service. We don’t just scrape or copy existing market prices to calculate market averages, as others do. Instead we have developed highly sophisticated proprietary models which, when used by expert traders (be they ours or your own), deliver highly accurate pre-match and in-play prices, across the widest range of sports available anywhere. All available through a single point of integration.