More on who we are and what we do
The Sporting Group is one of the world's leading names in sports betting technology and trading. The group employs over 200 staff, predominately at its central London HQ. Sporting Solutions, the group's rapidly growing B2B operation, supplies real-time odds trading, risk management and platform services to tier 1 operators and lotteries worldwide. In 2019, Francaise des Jeux acquired Sporting Group from its previous owners.
As a pioneer of in-play betting, trading expertise is at the heart of our business.
The Sporting Solutions team has an unparalleled combination of trading and technical experience. Our products have been developed by traders for traders, are technically robust, rapid to implement, easy to integrate, and intuitive to use.
Our approach is fundamentally different from others in the market. Uniquely we combine trading and technology to deliv er a best-of-breed service. We don’t just scrape or copy existing market prices to calculate market averages, as others do. Instead we have developed highly sophisticated proprietary models which, when used by expert traders (be they ours or your own), deliver highly accurate pre-match and in-play prices, across the widest range of sports available anywhere. All available through a single point of integration.